In 2008, we helped Steve Bullock win a hard-fought campaign for Attorney General of Montana. With Governor Brian Schweitzer term-limited, Bullock ran for Governor in 2012 – facing a strong Republican opponent, a barrage of outside spending, and the state’s clear Republican tilt in the presidential campaign
By the summer of 2012, outside groups were already flooding Montana’s airwaves with attack ads. With limited resources, we leveraged the one asset no one else had: Steve Bullock.
From the Summer Olympics through the fall, we helped Bullock build a personal connection with voters – without airing a single negative ad. Despite being outspent by over a million dollars in outside money, Bullock overcame a 14-point deficit at the top of the ticket – and won the closest governor’s race of 2012.