A Record of Success ::

In 2005, Antonio Villaraigosa won a landmark election as the first Latino Mayor of Los Angeles since 1872. Behind in the polls at the start of the campaign, our television campaign highlighted Villaraigosa's compelling biography. A series of geographically-targeted cable spots featured key, local endorsements, helping Villaraigosa assemble a winning coalition more broad and diverse that any in the city's history.

"one of the best we've seen... hits home."

- CA Political Week, on Villaraigosa 2005 campaign ad

After winning a four-way primary, Villaraigosa faced incument Mayor Jim Hahn in a tough general election. A series of hard-hitting TV ads put Hahn on the defensive, defined the election on our terms, and helped set the stage fr the upset victory.

in 2008, we produced award-winning TV ads that helped Mayor Villaraigosa win two local ballot initiative campaigns; and then developed a series of positive testimonial ads for his successful re-election in March 2009.