U.S. Senate – Montana
In 2012, Montanans saw more political ads than any other state. We knew our IE ads against Republican Dennis Rehberg had to stand out and pack a punch.
After attacking Rehberg’s record in Congress, we then pivoted to attack him on libertarian issues. With ads called “visually compelling” by Daily Kos and “great” by NPR, we helped take away enough votes on Rehberg’s right flank for Democrat Jon Tester to secure re-election.